ALMO Film is a production company based in Nice and Biarritz specialized in documentary and advertising production, with a specific focus on the action sports and outdoor industry. I had the privilege of being part of the ALMO Film team as line producer for a project involving the creation of three major campaigns for Palladium, a French brand renowned for its lifestyle and technical footwear.
The objective of this project was to generate content for three distinct campaigns highlighting the collection of Palladium. The concept, envisioned by the agency Wide Switzerland, was brought to life by ALMO Film. The ‘Cage’ campaign, transitioning from urban to outdoor environments, unfolded in a unique and untamed location featuring a green river and breathtaking rocky walls. The ‘Outcity’ shoes, vibrant and dynamic sneakers, showcased in an urban backdrop with a touch of nature. Finally, the ‘Iconic’ campaign depicted the Palladium iconic shoe in their natural habitat, juxtaposing Paris and its scenic countryside in Brittany.
For the pre-production phase of the project, The Missign Piece assisted the production team with model scouting and location scouting, managing accommodation, catering and logistics, and creating a detailed roadmap. Throughout the shoot, my responsibilities included overseeing team management in collaboration with the director and monitoring logistics and the progress of the plan.
Overall shooting days: 4 days in South of France // 3 days in Paris and Brittany
Team: 19 people in South of France // 10 people in Paris and Brittany
Brand: Palladium
Agency: Wide Switzerland
Produced by: ALMO Film
Creative director Wide: Antonin Larco
Project manager Wide: Alexandre Bastard-Rosset
Directed by: Morgan Le Faucheur
Producer: Franck Corbery
Line Producer: Sofia Parisi
Photographer: Thomas Aulagner
Cameras: Lucien Durris, Alex Silva, Aubin Vaissiere, Nicolas Natysniak, Julien Tawil
Styling: Agathe Auriffeille
MUA: Laura Grande et Marylin Rieul
Models: Cecile Grimaud, Rocio Rodriguez, Alban Martin, Arnaud De Souza, Izaïdy Cabral, Caroline Bouisson, Elliot Troterau, Paul Serin, Manon Moulin, Anaelle Cazaillon