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NNormal Training Camp and Brand Activations

Teaming up on the project with Anouchka Noisillier for Lymbus, I was involved in the organization of the first NNormal athletes training camp in Chamonix-Mont Blanc. During ten days the trail running athletes and some of the marketing and product team of the brand were living in the same place, in order to meet each other, train together and participate in different activities such as photo and video shootings, performance tests, product development sessions, brand events.

During the same weeks the Lymbus & NNormal team organized a premium weekend for the best partners and retailers of NNormal brand in Chamonix: we were involved in hotel and restaurants reservations, logistic and organization of outdoor activities for the participants, and local shop activations. 

Last but not least, with the Lymbus & NNormal team we were involved in the organization of the Kilian Jornet Foundation event “Elevate Earth” with video projections and environmental experts, ambassadors and athletes speeches about climate change and sustainability in the outdoor industry.

Brand: NNormal

Agency: Lymbus

Photos and videos: Nick Danielson and Max Romey