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How to – Web serie

Based on the brand blog articles, these videos wanted to give tips on running and hiking practice and equipment. In three years we produced around 30 videos, with two production teamsthree international hosts, in unique places like Paris, Lyon, the Alps and Corse Island.

Year after year the objective was to bring freshness and modernity from script writing to video editing, motion design, music choices. 

The full versions  were published on YouTube. Subtitles were generated in seven languages. In order to push the full version content we also created pictures and catchy capsules for Instagram and TikTok.

Hosts: Dominique Granger, Lovina Fullgrabe, Herns  Agyemang-Duah

Videos: Alban Nieroz, La Clef Prod