Based on the brand blog articles, these videos wanted to give tips on running and hiking practice and equipment. In three years we produced around 30 videos, with two production teams, three international hosts, in unique places like Paris, Lyon, the Alps and Corse Island.
Year after year the objective was to bring freshness and modernity fromscript writing to video editing, motion design, music choices.
The full versions were published on YouTube. Subtitles were generated in seven languages. In order to push the full version content we also created pictures and catchy capsulesfor Instagram and TikTok.